Integrations and Developer Access

Most businesses arriving at Nexa OFS already have something running — a store on another platform, a supplier feed, an accounting workflow, a set of ad accounts. Integrations exist so none of that has to be thrown away. This page covers importing what you have, publishing what you sell, and building on top of the platform.

Key takeaways

  • Import an existing catalog rather than re-entering it by hand.
  • Publish structured product feeds so listings appear in external shopping surfaces.
  • Expose your catalog to AI agents through a machine-readable interface.
  • Public webhook endpoints support external services and scheduled jobs.

Bringing an existing catalog in

Catalog migration is the step most likely to stop a launch, so it has the most tooling. Products arrive through whichever door matches the source data, and AI normalizes the result into a consistent, publishable catalog.

Connected store import
Connect an existing store platform and pull products, variants, images, and inventory directly, with ongoing sync where supported.
Supplier feed import
Point the importer at a supplier catalog and map fields once. Prices and stock can then be refreshed on a schedule.
Archive upload
Upload a ZIP archive of images and spreadsheets. The importer extracts, matches images to products and variants, and builds listings.
URL extraction
Provide a product page URL and the importer reads its details into a draft listing for review.
AI normalization
Titles are cleaned, descriptions written, categories assigned, and variant photos matched to the correct color and size across all import paths.

Publishing outward

Getting products in is half the problem; getting them seen is the other half. Nexa publishes structured data automatically so listings are legible to search engines, shopping surfaces, and AI assistants.

  • Product feeds in both XML and tab-delimited formats, regenerated as the catalog changes.
  • Structured product markup on every product page, including price, availability, and return policy.
  • A sitemap that stays in sync with published routes, stores, and products.
  • Short links for stores and products that work in print, packaging, and social profiles.
  • A plain-text discovery file that describes the site's key pages for AI assistants.

Agent and assistant access

Shopping is increasingly mediated by AI agents acting for a person. Nexa supports a machine-readable interface so an approved agent can search the catalog, read product details, and check availability through a defined contract rather than by scraping pages. Access is scoped: agents read what is public, and any action that moves money still requires an authenticated human.

Webhooks and scheduled jobs

Public endpoints are available for external systems that need to notify the platform or trigger scheduled work — supplier updates, billing renewals, and operational ticks. Every public endpoint verifies its caller before doing anything, using signature verification and validated payloads, because an unauthenticated endpoint that performs writes is a vulnerability rather than a feature.

Analytics and advertising

Storefronts support standard analytics and conversion tracking, including signup and purchase events with transaction values, so ad spend can be measured against actual revenue rather than estimated. Conversion events are deduplicated so a page refresh does not inflate reported results.

Multi-store and team setups

An operator can run several storefronts from one account, each with its own branding, catalog, policies, and payout configuration, and switch between them from a single dashboard. Staff can be added per store with scoped permissions, and store ownership can be transferred through a documented workflow when a business changes hands.

Frequently asked questions

Short, direct answers to the questions people most often ask about this topic.

Continue through the Nexa OFS Knowledge Center.

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