Business Finance Tools for Nexa Sellers

The numbers that actually matter

Gross sales is the number sellers quote and the least useful one for decisions. The chain from gross to what lands in the bank has four subtractions, and each is visible in the dashboard rather than reconstructed later.

Gross sales

The total value of orders placed before any deductions.

Refunds and adjustments

Money returned to customers, including partial refunds and order corrections.

Processing cost

Interchange, network fees, and processing margin for the transactions in the period, known per transaction rather than averaged.

Cost of goods

What the inventory cost, entered per product or carried in from supplier import data.

Net contribution

What is left after the above. This is the number that tells you whether a product is worth selling.

Reading the seller dashboard

The dashboard is organized around questions rather than tables. Each tile answers one question and can be opened for the detail behind it.

• Revenue over time, with the comparison period shown so a change has context.
• Orders and average order value, which together explain whether growth came from more buyers or bigger baskets.
• Refund rate, which is an early warning about product quality, sizing, or description accuracy.
• Processing cost as a percentage of revenue, which drifts as the card mix changes.
• Expected deposits, so the dashboard number can be matched against the bank.
• Top and bottom products by net contribution rather than by units sold.

Payouts and reconciliation

Reconciliation is where most sellers lose hours. The payouts view lists each funding batch with the transactions inside it, the fees applied, and the net deposited amount, so a bank line item can be matched to its source without exporting anything. Refunds and adjustments appear against the batch they affected rather than floating separately.

Deep AI insight

Each key tile opens an insight drawer where the assistant explains the movement: what changed, the likely drivers based on the underlying orders, and specific opportunities. Because it cites the numbers it used, the analysis can be verified rather than trusted blindly.

1. 1What changedA plain-language summary of the period against the comparison period, with the magnitude stated.
2. 2Why it likely changedThe products, categories, or customer behaviors that account for most of the movement.
3. 3What to consider nextConcrete suggestions — reprice this item, bundle these two, reorder this before it stocks out, revisit this listing's photos given its refund rate.

Inventory as a financial question

Inventory is cash sitting on a shelf. Nexa tracks sell-through per product and variant and surfaces two failure modes that cost real money: stockouts on items that were selling, and dead stock that has not moved. Reorder prompts are generated from actual velocity and supplier lead times rather than from a fixed threshold, and reorder needs collect into a queue that can be worked through in one sitting.

Recurring revenue and subscriptions

Where a business bills on a schedule, subscriptions and invoices run automatically, with renewals attempted on time and failures surfaced for follow-up. Recurring revenue is reported separately from one-time sales, because the two behave differently and mixing them hides the trend in both.

Pricing decisions with real inputs

A price change looks obvious until processing cost and refund rate are included. A product with a five percent refund rate and a rewards-heavy customer base can be materially less profitable than an identically priced product without either. Because both figures are known per product, price changes on Nexa can be made against net contribution instead of intuition.

What these tools are not

The finance tools report on commerce activity inside Nexa. They are not bookkeeping software, they do not file taxes, and they do not replace an accountant. What they do is make sure the numbers your accountant receives are already accurate and already reconciled.